Carlsberg, founded in Copenhagen in 1847 by Jacob Christian Jacobsen, grew into one of the world's most globally recognised beer brands and a prominent motorsport sponsor through the 1980s and 1990s. Carlsberg's motorsport association is most strongly associated with the British Touring Car Championship (BTCC), where the brand appeared as a sponsor on some of the most celebrated cars of the series' golden era.
Carlsberg also had an association with the Liverpool Football Club as shirt sponsor from 1992 to 2010, giving the brand enormous visibility in global football during one of the sport's most commercially significant periods. The racing sponsor identity of the Carlsberg logo — bold green and gold on white — is specific to the motorsport context and is widely used in replica livery builds, historic racing reproductions and touring car tribute builds from the 1980s and 1990s period.
Fits perfectly on BTCC replica car doors, bonnets, windscreens, helmets and period-correct motorsport livery applications.
What You Get:
- 2 die-cut vinyl stickers per pack
- Sizes available from 4 inches to 20 inches
- 19 colour options
Why You'll Love It:
- Applied using transfer tape for a clean, flat finish
- Removes cleanly without leaving residue
- Carlsberg racing sponsor logo at all sizes
Apply to a clean, dry surface and use transfer tape to position before pressing. Looking for Carlsberg stickers for your BTCC replica or classic touring car build? This is exactly what you need. Browse our full sponsor sticker range.
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Reference142-042988
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Sticker typeDie cut
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