Volkswagen Das Auto Stickers – VW Golf Polo WRC Rally Decals (2-Pack) images
Volkswagen AG introduced the "Das Auto" global tagline in 2007 as a rebranding exercise intended to position the group as the world's leading automotive manufacturer — a claim that reflected VW's ambition to overtake Toyota as the world's largest carmaker by volume, an objective achieved in 2016. The slogan, translating simply as "The Car," communicated the brand's aspiration to be the definitive expression of the automobile itself.
The "Das Auto" branding appeared across Volkswagen's global marketing — on factory signage, dealer materials, press materials and race car liveries for the factory motorsport programme, including the VW Polo R WRC and the Volkswagen factory presence at the Dakar Rally. The tagline was retired in 2015 following the Dieselgate emissions scandal, with Volkswagen replacing it with the "Volkswagen" wordmark alone.
Within the VW enthusiast and motorsport community, the Das Auto logo retains clear recognition — appearing in period-correct replica rally car liveries, VW Motorsport tribute builds, and among collectors of early 2010s factory VW merchandise.
Fits perfectly on Golf GTI, Golf R, Polo, Scirocco, Passat and all VW builds and motorsport tribute vehicles.
What You Get:
- 2 die-cut vinyl stickers per pack
- Sizes available from 4 inches to 20 inches
- 19 colour options
Why You'll Love It:
- Applied using transfer tape for a clean, flat finish
- Removes cleanly without leaving residue
- Volkswagen Das Auto logo at all sizes
Apply to a clean, dry surface and use transfer tape to align before pressing. Looking for Volkswagen Das Auto stickers for your VW build or rally tribute? This is exactly what you need. Browse our full car sticker range.
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Reference142-043325
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Sticker typeDie cut
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